--- title: "DIY, Done With You, Done For You: The Offer Ladder | Addicted to ROI" description: "Package one solution at three price points: DIY, done-with-you, and done-for-you. How the offer ladder works, with real price examples." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://addictedtoroi.com/#organization", "name": "Addicted to ROI", "url": "https://addictedtoroi.com", "logo": { "@type": "ImageObject", "url": "https://addictedtoroi.com/images/logo.png" }, "description": "Live your best life funded by your investments. 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Built an 8-figure rental portfolio across multiple states and teaches everyday investors how to build passive income.", "worksFor": { "@id": "https://addictedtoroi.com/#organization" }, "sameAs": [ "https://agentsinvest.com", "https://doorprofit.com", "https://repstime.com", "https://strhours.com", "https://kidspayroll.com", "https://rentstager.com" ] }, { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://addictedtoroi.com/blog/offer-ladder/" }, "headline": "DIY, Done With You, Done For You: The Offer Ladder", "description": "Package one solution at three price points: DIY, done-with-you, and done-for-you. How the offer ladder works, with real price examples.", "image": "https://images.unsplash.com/photo-1553729459-efe14ef6055d?w=800&q=80", "datePublished": "2026-07-08", "dateModified": "2026-07-08", "author": { "@id": "https://addictedtoroi.com/#jennifer" }, "publisher": { "@id": "https://addictedtoroi.com/#organization" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ ".tldr-answer", "h1" ] } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://addictedtoroi.com" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://addictedtoroi.com/blog" }, { "@type": "ListItem", "position": 3, "name": "Business", "item": "https://addictedtoroi.com/blog?category=business" }, { "@type": "ListItem", "position": 4, "name": "DIY, Done With You, Done For You: The Offer Ladder", "item": "https://addictedtoroi.com/blog/offer-ladder/" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a productized service?", "acceptedAnswer": { "@type": "Answer", "text": "A service converted into a standardized product with fixed scope, a fixed monthly price, delivered through systems and a team rather than custom proposals and founder hours. It is the most common done-for-you offer for service businesses, and it creates recurring revenue." } }, { "@type": "Question", "name": "What order should I launch my offers in?", "acceptedAnswer": { "@type": "Answer", "text": "List all three tiers first, then launch whichever single offer you can ship in 30 days, usually a done-with-you program delivered live. Record the live delivery to create your DIY product, and add done-for-you once you have systems and a team." } }, { "@type": "Question", "name": "Why offer three price points instead of one?", "acceptedAnswer": { "@type": "Answer", "text": "Because the same customer avatar has different budgets and urgency levels. A single price point turns away both the customer who cannot afford it and the one who would happily pay ten times as much for you to do it for them." } } ] } ] --- [![Addicted to ROI](/images/logo.png)](/) [Travel](/pillars/travel/)[Real Estate](/pillars/real-estate/)[Tax Savings](/pillars/tax-savings/)[Business](/pillars/business/)[Paths](/paths/)[Blog](/blog/)[Tools](/tools/)[Apps](/software/)[About](/about/) [Login](https://members.addictedtoroi.com/) Subscribe [Travel](/pillars/travel/)[Real Estate](/pillars/real-estate/)[Tax Savings](/pillars/tax-savings/)[Business](/pillars/business/)[Paths](/paths/)[Blog](/blog/)[Tools](/tools/)[Apps](/software/)[About](/about/)[Login](https://members.addictedtoroi.com/) Contents 1. [01 The Three Rungs ](#the-three-rungs) 2. [02 The Rule That Makes It Work ](#the-rule-that-makes-it-work) 3. [03 Where to Start ](#where-to-start) [Home](/)/ [Blog](/blog/)/ [Business](/pillars/business/) Business # DIY, Done With You, Done For You: The Offer Ladder Package one solution at three price points so the same customer can buy at any budget. How the offer ladder works, with real price examples. July 8, 2026 5 min read Contents 1. [01\. The Three Rungs](#the-three-rungs) 2. [02\. The Rule That Makes It Work](#the-rule-that-makes-it-work) 3. [03\. Where to Start](#where-to-start) tl;dr The businesses that scale sell the same solution at three price points: DIY like courses and templates, done-with-you like coaching and community, and done-for-you like software or a productized service. Each rung solves a different problem for the same customer, so nobody is turned away by budget. Start with the one rung you can ship in 30 days. Most new business owners build one product at one price and wonder why growth stalls. The businesses that scale package the same solution at three price points, because the same avatar shows up with three different budgets and three different levels of urgency. I call it the offer ladder: DIY, Done With You, Done For You. ## The Three Rungs #### DIY, or do it yourself The lowest ticket: ebooks (free as a lead magnet, or a few dollars), online courses, checklists, templates, digital assets. The customer gets your method and does the work themselves. This rung exists to convert strangers into customers cheaply and to prove your method works. #### Done With You The mid-tier: a paid community, group coaching, a course plus a weekly call, a multi-day workshop, a month-long program. The customer still does the work, but with your guidance and accountability. This is usually where recurring revenue lives. #### Done For You The most expensive rung: a physical product, a software solution (with AI build tools, [a two-person team can now ship one most months](/blog/ship-a-software-app-every-month-with-ai/)), or a productized service, which is a service turned into a product, delivered by systems and a team, billed monthly. Priced highest because you are removing the entire learning curve. The customer buys the outcome, not the method. ## The Rule That Makes It Work Each rung should solve a different problem for the same avatar. Not the same product at three discounts, but three products that meet the same person at different moments. The $47 course solves "I don't know how." The monthly community solves "I can't stay consistent alone." The done-for-you service solves "I don't have time to do this at all." Friends of mine run seven-figure businesses on exactly this structure: recipe-priced digital products at the bottom, a monthly community in the middle, and a flagship course or done-for-you service at the top, sometimes with consulting at $1,000 an hour above that. The pattern repeats across niches, from cookie decorating to SEO to photography coaching, because the ladder maps to how humans buy, not to any particular industry. From my own businesses: one education program charges roughly $2,000 to $2,500 for the flagship training (done with you), while the same audience gets free referral options at the bottom. One early student turned the training into $54,000 of income the following month, and that testimonial now works harder than any ad we have run. ## Where to Start List every possible product across all three buckets first, without judging. Then pick one rung to launch with, based on what you can ship inside 30 days ([the launch framework is here](/blog/launch-in-30-days/)). Most people should start in the middle: done-with-you offers validate fastest because delivery is live, feedback is immediate, and nothing is pre-built. That is also why I never pre-record a course. Launch with a free training or challenge, sell the program, deliver the first cohort live, record it as you go, and then the recording becomes your evergreen DIY product. The market pays you to create the asset, instead of you gambling 90 days of production on a guess. When a business partner once proposed recording all our course content for 90 days before launching, my answer was: absolutely not, we do not even know if anyone will buy this thing. One more reason to build the ladder: recurring revenue, the middle rung especially, does not just smooth your income, it raises your valuation if you ever sell. Buyers pay multiples on subscription revenue that they will not pay on one-time sales. Addicted to ROI is education and community, not financial or tax advice. Talk to a qualified professional before making investment or tax decisions. ![Jennifer Beadles](/images/founders.jpg) Jennifer Beadles Real estate entrepreneur with 17 years of hands-on investing experience. Built an 8-figure rental portfolio across multiple states and has helped thousands of investors build passive income through the Addicted to ROI community. Before you close the tab ## Get the next one in your inbox. One email per new article, the day it goes up. No wall, no spam, unsubscribe in a click. [Subscribe, free →](/newsletter/)[Run a deal in the calculator](/tools/deal-analysis-calculator/) Read next [ ![The Tech Stack I Use to Build-to-Rent (NotebookLM, Rayon, and a 17-Bid System)](https://images.unsplash.com/photo-1519389950473-47ba0277781c?w=800&q=80) Business ### The Tech Stack I Use to Build-to-Rent (NotebookLM, Rayon, and a 17-Bid System) 8 min read → ](/blog/build-to-rent-tech-stack/)[ ![How We Split Roles Investing as a Couple (So One Spouse Isn't Doing It All)](/images/founders.jpg) Optimize ### How We Split Roles Investing as a Couple (So One Spouse Isn't Doing It All) 8 min read → ](/blog/couples-real-estate-roles/)[ ![How We Furnished Timber & Tide and Saved Over $13,000 Without Sacrificing Style](/images/portfolio-timbertide-living.jpg) Optimize ### How We Furnished Timber & Tide and Saved Over $13,000 Without Sacrificing Style 9 min read → ](/blog/furnishing-timber-tide-saved-13000/) If you like this ## Read these next Hand-picked to go deeper on business. 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